Gabrielle "Coco" Chanel revolutionized the '20s, releasing women from the uncomfortable and rigid clothes of the 19th century. She reproduced her own image, the woman of the 20th century, independent, successful, with personality and style.
History of many sources credit Coco Chanel as being the first to introduce costume jewelry as an acceptable accessory. She brought the world Chanel No. 5 in 1922 (still the world's best selling perfume), the Chanel style suit in 1924, the cardigan jacket in 1925 and the "little black dress" in 1926, and introduced a line of costume jewelry in 1932.
Originally inspired by the opulent, costly jewels and pearls gifted to her by her aristocratic lovers, Chanel raided her own jewel vault and partnered with Duke Fulco di Verdura to launch a House of Chanel jewelry line.
Coco made “chic” to wear fake jewelry. Also she wore jewelry that was meant for the evening, with her daytime outfits, like her long string of pearls. In her own words:
To ask a woman to wear real jewelry only
is like asking her to cover herself with real
flowers instead of flowery silk prints.
She’d look faded in a few hours.
I love fakes because I find such jewelry provocative,
and I find it disgraceful to walk around with millions
around your neck just because you’re rich.
The point of jewelry isn’t to make a woman look rich
but to adorn her; not the same thing. “
Coco Chanel, 1938